Key Responsibilities

• Develop an integrated marketing strategy focused on online channels (social media, digital ads) and offline channels (event organization, promotions).
• Propose and implement a brand communication plan suitable for each stage and each target customer segment.
• Coordinate with the design, content, media, and KOL departments to build a consistent and appealing brand image.

• Develop and implement LSM programs to maintain, care for, and increase the value of current customers (points accumulation, cashback, birthday vouchers, member discounts, etc.).
• Analyze customer behavior data to personalize offers, improve experiences, and increase engagement.
• Organize community activities (member days, member events, mini-games, etc.) to enhance interaction between the brand and loyal customers.
• Measure the effectiveness of LSM campaigns and propose improvements.

• Research customer insights, competitors, and the market to propose suitable activities.
• Plan and execute multi-channel communication activities for the responsible brand (social, offline, PR, influencer...).
• Manage and implement the production of POSM at the store (tent card, standee, voucher...).

Job Requirements

1. Age: 25 – 40 years old.                       
2. Education: Bachelor's degree or higher.
3. Major: Marketing, Communication, Brand Management,...
4. Experience: At least 2 years of experience in a similar position in the F&B sector, restaurant chains, or hotels. Familiar with food/beverage processing procedures in the F&B industry.
5. Computer skills: Proficient in using computers, office software, and specialized software,...
6. Skills: 

• • Good and clear communication.
  • Market research.
  • Planning.
  • Implementing communication strategies.
  • Good problem-solving skills.